Beyonce has announced an ‘historic partnership’ with Ulta Beauty.
The 43-year-old pop star’s beauty brand Cécred has confirmed its first retail partner, with its products coming to over 1,400 Ulta Beauty stores as well as the retailer’s website.
‘In the past year, we’ve helped so many make a deeper connection with their hair, building a community that redefines what a typical hair care brand looks like,’ she told WWD on Thursday.
‘Our historic partnership with Ulta Beauty represents a meaningful milestone in our journey of getting Cécred in the aisles and salons nationwide for everyone to experience.’
The Crazy In Love hitmaker noted that she has always strived for Cécred to be ‘an inclusive force of excellence, investing in research, science and testing for all hair types’.
Beyonce has announced an ‘historic partnership’ with Ulta Beauty
The 43-year-old pop star’s beauty brand Cécred has confirmed its first retail partner, with its products coming to over 1,400 Ulta Beauty stores as well as the retailer’s website
She explained: ‘As a Black founder, there are misconceptions that we can only make products for hair like ours. Society has trained us to focus on our differences, and it’s kept us in boxes.
‘But little do people know, your hair and my hair, whether it’s coily, kinky, wavy or straight, has a lot more in common than it does differences.
‘Seeing our products perform across everyone is proof that when you put science in front of bias, the results speak for themselves.’
Ulta Beauty’s president and new CEO Kecia Steelman revealed the partnership retailer’s largest exclusive hair brand launch in its history.
She added: ‘It’s going to be very prominent, front-and-center with life-sized fixtures and bottle amplification.
‘We’re going to amplify this in a way that we’ve never done before in our salons. It’s going to be a total 360-degree approach.’
Last week Jay-Z’s teen rape case was dropped.
‘In the past year, we’ve helped so many make a deeper connection with their hair, building a community that redefines what a typical hair care brand looks like,’ she told WWD on Thursday. Seen at the Grammys on February 2
Jay-Z is seen on the sideline with daughters Blue Ivy (L) and Rumi (C) before Super Bowl LIX at Caesars Superdome in New Orleans on February 9
The rapper, real name Shawn Carter, was accused of attacking a 13-year-old girl at a 2000 MTV Video Music Awards party alongside Sean ‘Diddy‘ Combs in a lawsuit that was filed in December last year.
The unnamed accuser has voluntarily dismissed the case and Carter, 55, has now sued his accuser’s attorney Tony Buzbee, who filed the allegations.
According to insiders, Beyonce is said to be feeling an immense sense of ‘relief’ now that the lawsuit has crumbled.
A source shared with DailyMail.com exclusively, ‘Relief is too simple a word to describe what Bey is feeling right now after Jay’s current legal issues were dropped.’
The insider further revealed, ‘While they put on brave faces, behind the scenes, it was a stressful time for Beyonce, bringing back memories of when Jay had previously broken her trust.
‘On top of that, their children were affected.’
Describing the situation as ‘a complete nightmare,’ the source added that Beyoncé is relieved they can now move forward.
The source also noted that the pop star ‘expected the case to go much further,’ anticipating that she would be supporting Jay in court, much like Rihanna is doing with A$AP Rocky in his current gun assault case.
‘Now, Beyoncé can focus on her upcoming tour, her business, being a mom and wife, and enjoy the success of her recent Grammy wins,’ the source concluded.
‘It’s a great Valentine’s Day for her to focus on family and the future without the weight of this case hanging over her.’
Jay-Z released a statement on Friday saying: ‘Today is a victory. The frivolous, fictitious and appalling allegations have been dismissed. This civil suit was without merit and never going anywhere.
