The $3M golf influencer’s witty interaction showcases her playful bond with her followers

Paige Spiranac, former pro golfer turned social media sensation, has once again proven why she’s a fan favorite. Known for her engaging posts and witty interactions, Spiranac recently took to X to defend her subscription-based platform, Passes. However, the real highlight came when a fan chimed in with a hilarious comment, earning himself the title of “hero” from the $3 million SI Swimsuit model.

Spiranac’s post addressed critics of her decision to use a subscription model, which has become a key part of her business strategy. “Most media platforms use a subscription-based model,” she wrote, explaining how platforms like Passes allow creators to connect with their communities while avoiding the constant grind of ad-based revenue. Spiranac emphasized that her content is both fun and informative, especially for golf enthusiasts, while clarifying that Passes focuses on a no-nudity, user-friendly experience.

As the discussion gained traction, a fan humorously commented, “Paige, as your number one fan and someone who has at least 5 fake accounts pretending to be you following me, I will go after any and all haters.” The cheeky admission prompted Spiranac to respond with a simple yet impactful, “My hero!” showcasing her playful connection with her fanbase.

Spiranac’s shift to Passes earlier this year from her previous subscriber-based site, “OnlyPaige,” has been a significant move for her growing digital empire. Offering multiple membership tiers, Passes caters to a variety of audiences, from casual fans to dedicated golf enthusiasts. The platform has become a cornerstone of Spiranac’s income, which is bolstered by endorsements and collaborations, with Golf Week estimating her earnings at $8,477 to $12,716 per social media post.

Paige Spiranac masters the art of engagement with humor and exclusive content

The fan interaction is just the latest example of Spiranac’s ability to balance humor, authenticity, and business savvy. Her upcoming “25 Days of Christmas” content series on Passes is already generating buzz, following her successful Halloween costume challenge in October

Through Passes, Spiranac provides exclusive content tiers ranging from $10 to $100 per month, with options like direct DMs, livestreams, and golf-focused material. These offerings have not only solidified her brand but also deepened her connection with her fanbase, as interactions like this one illustrate.

While some may critique her approach, Spiranac continues to lean into her unique brand, blending golf, lifestyle, and humor to engage her audience and grow her empire.