Netflix has launched a star-studded campaign, dubbed “It’s so good,” to promote its newest app feature, Moments.
The new feature allows fans to bookmark and share memorable scenes from popular shows on social media platforms.
It was launched on Netflix’s iOS app this October, with an Android release set to follow in the coming weeks.
Created in partnership with Wieden+Kennedy Portland, the campaign features Olympic gymnast Simone Biles, rapper Cardi B, and actor Giancarlo Esposito among the celeb-filled cameo for the streaming platform’s latest spot.
By spotlighting high-profile icons, Netflix taps into influencer marketing’s power, using these cultural voices to turn the new feature into a must-try experience that fans will want to dive into.
The Must-Watch Titles Everyone’s Buzzing About
“It’s So Good” captures the enthusiastic buzz and excitement over some of Netflix’s most popular titles, including Stranger Things, Squid Game, Wednesday, Baby Reindeer, and Formula 1: Drive to Survive.
The ad starts with Giancarlo Esposito describing to a group of onlookers how Wednesday Addams’ dance in “Wednesday,” the Netflix adaptation of the popular Addams Family franchise, evokes emotionalism.
Seeking to portray the obsession over new shows in a relatable tone, the spot continues showing more fans citing scenes from their favorite Netflix shows.
The energy peaks with Olympic gymnast Simone Bile explaining how binge-watching “Drive to Survive” made her contemplate whether racing could be her “next thing.”
Capturing the fervor of fan obsession, the ad builds to a crescendo as the stars enthusiastically proclaim their favorite shows being “so good,” wrapping up with Netflix’s iconic logo.
Earlier this year, the streaming giant partnered with Google on an “Emily in Paris” shopping experience in honor of the popular show’s latest season premiere.
