Rick Ross Joins Atlanta’s Stars on the Red Carpet — What’s Really Behind This Glamorous Grand Opening?

Luxury Dentistry Arrives in Atlanta with Star-Studded Celebration

The city of Atlanta just witnessed one of the most exclusive red-carpet events of the year as Smiles by Mario Montoya officially launched its highly anticipated new location. Following the massive success of its flagship practice in Colombia, the renowned luxury dental brand has expanded stateside—bringing its signature Billion Dollar Smile experience straight to Atlanta’s elite.

The invite-only event took place on March 20 at the new practice in Sandy Springs, Georgia, and drew a guest list stacked with some of the biggest names in music, sports, and business. Hip Hop icon and brand ambassador Rick Ross led the charge alongside Dr. Mario Montoya, the celebrity dentist responsible for perfecting the smiles of stars like Nicki Minaj, Tiny, Ari Fletcher, Moneybagg Yo, French Montana, Erica Mena, and Rich The Kid

Dr. Mario Montoya

Rick Ross and Dr. Mario Montoya

A Star-Studded Affair in Atlanta

Guests arrived in style, stepping onto the red carpet at Smiles by Mario Montoya’s sleek new location at 10 Glenlake Pkwy NE, Sandy Springs. The night kicked off with an exclusive ribbon-cutting ceremony, officially marking the opening of the state-of-the-art practice. Attendees included Roscoe DashAyo & Teo, and CBS Big Brother stars Matt Hardeman and Makensy Manbeck, all eager to witness the future of luxury dentistry firsthand.

Rick Ross & Dr. Mario Montoya: A Billion Dollar Partnership

The event’s biggest highlight came from Rick Ross, who has been a longtime champion of Dr. Montoya’s work and is now a key partner in the Atlanta expansion. The Hip Hop mogul, known for his business acumen and larger-than-life personality, shared why this new location is a game-changer:

“Everybody that can’t get to Colombia can now head to Atlanta for that billion-dollar smile. People from all over the world have always asked me where I got my smile from, so it’s only right that I partnered with my go-to dentist, Dr. Montoya, for the first U.S. location. We can’t wait to open those doors! And remember, it all begins with your smile—from when you walk into meetings, the bank, or when you see your family. So look, invest into that smile.” – Rick Ross, Rapper & Brand Ambassador

A New Era of Luxury Dentistry in the U.S.

Dr. Mario Montoya

Dr. Mario Montoya, known for his precision, artistry, and cutting-edge porcelain veneer work, expressed his excitement about bringing his signature brand to the United States:

“The opening of Smiles by Mario Montoya, Atlanta, is the result of more than three years of continuous effort, led by a clinical and administrative team dedicated to enhancing the patient experience. We’re arriving in this beautiful country, which already has high standards in dentistry, with the best cosmetic dental care in the world. Your smile is your power. With your Billion Dollar Smile by Mario Montoya, your life will shine like a rock star.” – Dr. Mario Montoya, Celebrity Dentist

Joining Dr. Montoya in leading the Atlanta expansion is Dr. Vanessa Villalobos, CEO of Smiles by Mario Montoya, Atlanta, who is committed to maintaining the brand’s reputation for high-end, VIP-level patient care.

“The brand and culture we are bringing to the U.S. is truly groundbreaking. I could not be prouder to lead this office with a high standard of dental care, while also providing an unwavering patient experience inspired by Dr. Mario Montoya.” – Dr. Vanessa Villalobos, CEO, Smiles by Mario Montoya, Atlanta

Setting a New Standard for A-List Smiles

More than just a dental office, Smiles by Mario Montoya, Atlanta represents the next level of cosmetic dentistry—where innovation meets luxury. The new practice boasts state-of-the-art technology, cutting-edge veneer techniques, and a VIP patient experience designed for those who demand the absolute best.

With an ever-growing list of celebrity clients, this Atlanta location is set to redefine the way high-end dental care is experienced in the U.S. For those looking to transform their smile into a Hollywood-worthy masterpiece, the doors are officially open.

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