Kourtney Kardashian’s wellness brand, Lemi, is currently facing scrutiny as it has come under investigation for potential false advertising related to its line of dietary supplements. The class-action litigation firm Zimmerman Reed has initiated a probe into the marketing practices of Lemi, particularly concerning its gummies and their claimed benefits. This investigation follows growing skepticism among consumers and health professionals about the effectiveness and safety of Kardashian’s products.
The Independent recently highlighted the possible legal troubles facing Kardashian, noting that Lemi’s advertising might have violated consumer rights by misleadingly presenting the capabilities of its offerings. The firm is specifically examining claims related to the Lemi Per Gummies, which are marketed as enhancing vaginal health and odor, as well as Lemi Curb Capsules aimed at supporting healthy blood sugar levels, and Lemi Debloat Gummies, which purport to alleviate bloating symptoms. Additionally, the Lemi Matcha Gummies, which are advertised to boost cellular energy and metabolism, are also under scrutiny.
Critics have previously voiced concerns about the Lemi brand, particularly regarding the Lemi Per Gummies. Medical professionals took to social media to caution against using these products, asserting that promoting alterations to natural bodily functions is misleading and potentially harmful. The investigation has prompted Zimmerman Reed to reach out to Lemi customers, asking if they believed the products would deliver the results advertised at the time of purchase, which could lead to compensation for those misled.
Furthermore, scrutiny of the Lemi Matcha Gummies has raised eyebrows due to their low dosage of matcha. Research indicates that a far greater amount is necessary to yield effective energy-boosting results, with a typical serving of matcha containing approximately 2,000 mg—significantly more than the 100 mg found in Lemi’s formulation. The marketing claims surrounding these products suggest they deliver health benefits that may not be scientifically substantiated.
This is not the first time Kardashian has faced backlash over her brand. In April, a TikTok creator named Be Better Company conducted an in-depth review of Lemi’s products, initially intending to praise them for their marketing. However, upon further investigation, the creator expressed disappointment, questioning the integrity of the ingredients used. The influencer’s revelations about proprietary blends—where companies disclose a total amount of certain ingredients but not their individual quantities—raised ethical concerns about transparency in supplement advertising.
Critics argue that Kardashian’s health and wellness persona, which emphasizes a sugar-free, health-conscious lifestyle, is inconsistent with products that contain significant amounts of sugar. This contradiction has led to skepticism about whether Kardashian genuinely uses her own products, particularly since her gummies are made with cane sugar rather than alternative sweeteners.
While the Lemi Sleep Gummies have received positive reviews for their effectiveness in promoting restful sleep, other products in the lineup are perceived as gimmicky and overpriced. With some of the gummies retailing for around $30 or more, consumers are beginning to question the value and efficacy of these dietary supplements.
As the investigation unfolds, the future of Kourtney Kardashian’s Lemi brand hangs in the balance. There remains uncertainty about whether the allegations will culminate in a lawsuit, but the ongoing scrutiny has already cast a shadow over the brand’s reputation. Given Kardashian’s strong emphasis on health and wellness in her public persona, the divergence between her marketing claims and the actual efficacy of her products raises significant concerns among consumers and health professionals alike. As the situation develops, many will be watching closely to see how this investigation impacts Kardashian’s business and her standing in the wellness industry.
