In a recent interview, Rick Ross, the celebrated hip-hop mogul and entrepreneur, made headlines by boldly claiming that his custom sneakers are superior to DJ Khaled’s iconic Jordans. The conversation unfolded in a vibrant setting where Ross showcased his sneaker collection and discussed his journey in the music industry, his entrepreneurial ventures, and the cultural significance of his designs.
The interview opened with an energetic sneaker check, where Ross and host Just Blaze compared footwear. Ross sported Dior Jordan Ones while showcasing a new pair of custom sneakers, which he playfully named “Yacht Clubs,” a nod to his Miami roots. The vibrant colors and intricate designs of these shoes reflect the essence of Miami, incorporating themes like champagne bubbles and the iconic Port of Miami tag.
Ross, known for his entrepreneurial spirit, shared insights about his business journey, emphasizing the importance of ownership and diversification. He recalled his first major business investment in a Wingstop franchise, shifting his focus from the volatile music industry to more stable ventures. “When you step all the way out of the casino into something totally different, it’s like… we’re part of the concrete club,” he remarked, highlighting the shift from gambling on music to building lasting enterprises.
The conversation also delved into his music career, particularly his debut album, “Port of Miami,” and the impact of his mixtape era. Ross reminisced about the energy surrounding his first performances and the immediate resonance of his single “Everyday I’m Hustlin’.” He described the thrill of performing live and the subsequent success of the track, which became the first ringtone to sell a million copies.
As the dialogue progressed, Ross reflected on his collaborations, particularly with Chris Rock, and the playful banter that characterized their creative partnership. He expressed nostalgia for the mixtape era, where the rapid production of music kept the momentum alive, emphasizing that feeding the streets was more important than monetary gains.
Ross also touched on his personal experiences, recalling his upbringing in Carol City, Florida, where he developed a love for socializing and community. His love for bikes was another highlight; he reminisced about childhood bikes and how they symbolize freedom and expression, paralleling his passion for sneakers and automobiles.
When asked about the significance of his custom sneakers, Ross stated, “These represent my first album and what I stand for.” He praised the craftsmanship and unique features of his designs, making a clear distinction between his creations and those of others, including DJ Khaled. “Nike is the Rolls-Royce when it comes to sneakers,” he stated, underscoring his appreciation for quality and innovation in footwear.
The discussion culminated with Ross showcasing the custom features of his sneakers, which include elements that glow in the dark and a zippered compartment. He expressed excitement for the designs, affirming their cultural relevance and connection to his Miami identity.
Rick Ross continues to redefine boundaries in both the music and fashion industries, blending his artistic vision with entrepreneurial acumen. His confidence in his unique creations and the stories behind them reflect a deep connection to his roots and a commitment to excellence that resonates with fans and sneaker enthusiasts alike. As he strives to elevate his brand, Ross remains a pivotal figure in hip-hop culture, proving that his journey is as much about influence as it is about artistry.
